At VMware, there are ML/AI technologies like Anomaly Detection Services, and Forecasting that enhance the DevOps experience. My focus is to tell an end to end story about how to apply the technology in the right place with the right way that solves the biggest user pain points and creates great user values.

iF Design Award is a prestigious design award that acknowledges design excellence across industrial and software products. Wavefront by VMware is a Cloud Monitoring and Analytic product that fuses human design and technical complexity perfectly to make developers’ lives easier. Our hard work deserves this award!

We utilized rapid design iteration and growth experiments to improve new customer experience. The free trial activation rate is increased by 30% and the dashboard creation rate increased from 5% to 25%. We utilized data to drive the organic growth of the enterprise SaaS business, from tracking the user data, testing out hypotheses through experiments to see the results, and ultimately accomplishing the goals like expanding the user base and increasing the conversion rate.
Read my story here: https://medium.com/vmwaredesign/drive-product-led-growth-for-enterprise-product-with-data-informed-design-158fed39cd45

The top challenge here is to identify the unique problem for AI to solve while utilizing the capabilities of the smart speaker. It took me a month to figure out the right idea with a simple conversation logic that’s easy to interact through voice.

The other challenge is that the behaviors of the users are quite different due to the interface being purely conversations(voice) instead of 2D screens(visuals). My design specifically addressed these challenges with the conversation flow chart, game logic, scripts writing, multimodal, voice component library and monetization, etc.

I use this voice game as a case study to teach conversational UX design.

Read my slide that presented in the UX STRAT Conference: https://www.slideshare.net/slideshow/ux-strat-europe-2019-zhaochang-he-vmware/154975696